• About Me
  • My Design Process
  • My Design Skillset

About Me


My professional journey as a Visual designer has not only been enriching in terms of corporate achievements but also it has taken me to the depths of certain personal realization as well as in understanding users' preference. The gist is user preference regarding Visual is at a flux, it is every changing. The intention to adapt isn't enough, unless one has the requisite skills to prefect and quicken the process of adaptation.

Serious Realization has Serious Consequences

In theory, mostly in corporate ethics, you may come across principles that echo the exact sentiments. However, my realization doesn't exactly come from the pages of books; rather it is very much first-hand type. This perception is the core reason that I have evolved as a dynamic designer with a creative instinct. While the dynamic attribute is of particular importance in nourishing the requisite attitude to maintain long-term collaboration with international clientele, on the other hand, the creative bent is the guiding force in understanding their requirements to the extent of impersonation. Working in such a dynamic environment and empowered with the aforesaid attributes, currently my designing efforts have extended throughout the UX lifecycle, which includes researching, designing and testing.

I stress on involving all elements of user centric design process only to produce state-of-the-art cross platform experience.

What I Use:

I am responsible for producing responsive designs for websites, and Mobile UI. Creating storyboards, brochure creation are also associated with my current job responsibility. Ideating designs, coordination and implementation within the given deadline are the essential threads that connect varied areas of my professional responsibility.

•  Balsamiq
•  Axure
•  Sketch
•  Invision
•  Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver)
•  Microsoft PowerPoint (for PPT layout)
•  Paper, pen, marker and whiteboard

What I Do:

Expertise Area In Visual Designer

•  Create Personas & Analysis
•  Complex Site Maps
•  User Scenarios
•  Interaction Design
•  Instructional Design
•  Rapid Prototyping
•  Detail Wireframing
•  Mobile Application Design ( iOS & Android Platform)
•  Web Application, Software Interface and IPTV Application design
•  Responsive Website Layout
•  Graphic Design
•  Infographic design
•  PowerPoint Presentation Layout
•  Logo & Icon Design
•  Modern Book Layout Design
•  Corporate Identity / Branding / Brochure Design
•  PowerPoint Presentation Layout
•  Knowledge in HTML, CSS, JavaScript

My Resolve

I aim to deliver my esteemed client with comprehensive solution to UX & UI related issues at a highly competitive rate. My prolonged professional exposure has shown me how difficult it becomes for clients to receive superior, personalized web designing solutions under one roof. I aspire not only to resolve the problem but also develop a mutually cherishable professional relationship with clients at the global scale.

My Visual Design Skill Set

Prototyping and Documentation

Usability testing, UX specs, A/B testing, user flows, personas, storyboards, sketching, interactive prototypes, affinity diagrams, wireframing, user journeys, design patterns

My Skill Set

Interactive design Solution

Appropriate tools and methods to conduct highly creative and effective brainstorming sessions and Low and high fidelity mockups with various tools. Using colour theory with proper design principle and guideline.

Brand strategy

Standards & guidelines, brand identity, brand strategy

Tools & Software

•  Balsamiq
•  Axure
•  Sketch
•  Invision
•  Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver)
•  Microsoft PowerPoint (for PPT layout)
•  Paper, pen, marker and whiteboard

Soft Skills

Excellent communication skills, enthusiastic team player, and strong problem solving abilities.

My Design Process

The ultimate challenge for a designer is to ensure that his output complements the client's requirement. In order to ensure this, I feel, a carefully structured process should be followed. Here I am providing a brief outline of my personal approach

My Process

My Thought Process

My Design Process

My Design Journey - from User Research to Visual Communication

Getting Briefed

Design briefing is important before you start working on a project. Interviewing or setting up the relevant questions that the client should be answering are the best ways for getting briefed.

Study Extensively and Research

Once briefing is done, start researching on the targeted industry and competitors. Ideally, a designer should focus on trouble shooting prior to start with the design.

Emphasis on Reference Alongside

It is great for a designer to study the assignment extensively. His efforts, however, become even more fruitful with referencing. Referencing, here, means in-depth study of relevant, contemporary works concerning similar projects. Being aware of the ongoing design trends is important for better ideation and consequent application.  


Your efforts to conceptualize should focus specifically on the briefing and research finding. This is one of the most important pillars of the entire effort. Stay creative and keep yourself inspired.

Create Time to Reflect

Developing fresh perspectives about your assignment is important. So, instead of rigorous engagement, I feel, it is better to create time for yourself to reflect. The more you reflect further your ideas mature, creative impetus is fuelled and your can take a more constructive look at client's feedback.

Keep Open for Improvement

I believe there is no alternative to revision and improving, whether my role is just of a contractor or a consultant. Keep revising and improving until your output is not up to the desired level.


Presentation matters! Simply completing an assignment and delivering is less effective if compared with delivering the work along with the context. Give your client the opportunity to visualize the impact that your work will create in the market. Provide him with a platform to witness how effectively the desired brand identity is formulated. So, just don't deliver! Present, instead. I believe presenting the delivery along with context improves the chances of approval significantly.

Delivery and support

Deliver and sever is strictly disapproved. Even when the delivery is done, keep open the space for further support. However, it is important to determine the strict lines of promising below the standards and delivering extra than requested.

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